We’re a specialist marketing company focused entirely on women. We exist because we know how to market to the largest ‘niche’ market in the world – women! We create strategy and campaign ideas that speak to women in ways that will deliver real ROI, but most importantly we can execute all of our ideas so that the original message is never lost. If your company needs help targeting the people who make 80% of all household purchases… then come have a chat.
I love the internet and I have worked with some amazing brands over the years. From Nike to Nokia, BBC to BMW, and Motorola to Monster, and each client brief has provided opportunities to visit new places. I've seen the birth of Facebook and YouTube and relished the invention of next day delivery for Woolworths Online… and thought to myself, what would my life really be like without the internet. Let's hope I never have to find out!
Having exited the University of Wollongong with a Communications degree and an understanding of women and the differences between the male and female brains, it was love at first sight for sister and I. When I'm not managing campaigns for our sister clients, I love playing with the social web. Broggers, New Chubes and Chwitters excite me. I like retro sweets, white space, things that work, eggs, the internet, effective decision-making, convenience stores, noisy apps, feminism and the weather.
Well its pretty simple really, I'm passionate about communication that engages women, and have been for over 25 years. The female behaviour, the insights and the strategy that inform the creative process are all too often guided by male thinking and 'processes', which of course are not wrong just different. Sister was born because we love using female brains to engage female brains.