Certain pieces of communication aimed at women pop up that we feel compelled to comment on.
At one end we have those pieces that seem so at odds with what we know creates success when marketing to women. We then question ourselves, “maybe that brand knows something we don’t?” Other times we’re so shocked at how obviously ‘off’ a piece is and we respond with, “that’s just totally wrong.”
One conference that I wish I had attended was Blogher10 in New York. A collection of 2,400 amazingly passionate, talented and fearless women from countries like Afghanistan, Sri Lanka and all around the world share their insights on what, amongst other things, makes a successful blog.
As you know, today, anyone can have a Personal Assistant for free. She/he goes by the name of Google SEARCH.
This …
Over the years I have worked with many designers – some male, some female.In fact, one of the most talented and successful designers I ever worked with was Nick Morgan, who became my business partner in New Moon Design (now Moon).
It’s one thing using social media when marketing to women, but it’s another using it correctly. But who do you trust of you are just starting out?
This is starting to find its way properly around the web now, and is being used more and more as a case study, but I still think it’s great, innovative work and should continue to be shared.
It’s official: The world has gone social and women are more social than men!
In the simple words of Facebook’s COO – “The world’s gone social. And women are more social then men”.
An interesting new marketing angle for small business is to be Female Friendly accredited. I know many women may hate the thought of a company trying to get their business on the obvious fact that they are a woman, but when you start to think about the ethos behind the new Female Friendly accreditation it actually starts to make sense.
What are the areas of commerce that we, women, tend to get a little nervous about? Male dominated professions that are perceived as a little bit grimy and prone to specialized knowledge: …
