American Apparel has again come off looking insensitive and rude after its foray into plus size clothing with a model search ended in controversy.
In one of the least feminist countries in the world, Brazil, the people were up in arms over Giselle Bundchen’s ad for Hope underwear; which featured the model in her knickers telling her husband bad news such as that she crashed the car, and went over her credit limit. The ad tells women to “use their charm” to get what they want;
Research about Facebook never seems to stop coming, with more and more studies revealing just how we use and love the social networking site that has changed the way we use the internet and connect with others.
It’s no surprise that social media is one of the fastest ways of spreading news- and none of these is faster than twitter, whose amazing potential for communication was displayed o the 23rd of August, when a magnitude 5.9 earthquake travelled from Virginia to New York. Apparently the news of the earthquake travelled faster than the earthquake itself, with residents in New York reading about the quake before they felt it. According to the social media site, within a minute of the earthquake there were about 40,000 earthquake-related tweets, and the maximum TPS (Tweets per second) hit about 5,500 (which was a higher rate than the death of Osama bin laden received).
An image which is part of a Canadian Salon’s promotional material has sparked outrage this week, after being just picked up by bloggers, despite having been out for almost a year. The ad features a woman poised on a couch, her hair perfectly coiffed and wearing elegant clothing and shoes. She also has a large black eye, while a man, presumably her husband, stands behind her with a menacing look holding a diamond necklace. The tagline reads “look good in all you do”, and on the salon’s facebook page, the tagline to the image read “hottest battered woman I’ve ever laid my eyes on”.
US magazine Glamour is employing QR (quick response) codes to encourage readers to access more digital content, after struggling to attract much website traffic. Although the technology has been around for a few years, the use of it by magazines has quadrupled in the past six months as they try harder to impress readers
No stranger to controversy, PETA (People for the Ethical Treatment of Animals) have decided to launch a porn site (PETA.xxx) which when launched will have erotic content placed beside images of cruelty to animals in slaughterhouses in order to “draw attention to the plight of animals”.
Feminine Hygiene- an area where increasingly, an ad that is neither innovative nor funny just won’t cut it. This week- three ads have grabbed our attention- one for being creepy and racist, another for being insensitive, and the third for being downright clever.
An ad for men’s clothing brand Roger David has been banned by the ad watchdog for presenting a woman as a sexual object. The ad depicts a young girl who is gagged, forming a love-heart with her hands and who has a barcode reading ‘slave’ on her shoulder.
The introduction of recent products such as the tablet, the e-reader and the smartphone has changed what once used to be true about new technology- that it was only accessible to the under-30 market. A study by Affinity has revealed not only what we already knew- that older generations are responding to technology, it also shows us that each generation prefers a different electronic device.
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