Certain pieces of communication aimed at women pop up that we feel compelled to comment on.
At one end we have those pieces that seem so at odds with what we know creates success when marketing to women. We then question ourselves, “maybe that brand knows something we don’t?” Other times we’re so shocked at how obviously ‘off’ a piece is and we respond with, “that’s just totally wrong.”
Well, the latest Lovable Commercial sort of falls between those two posts; the in-between that we call “is it just us, or…”
So we thought you may like to help us decide which post this TVC is more closely aligned to. I mean, I’m all for hitting your target between the eyes but last time I checked, sadly, not many men buy Lovable underwear and granted, teenage girls are educated on sex earlier these days, but do we really need to fast-track that any further?
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