After realising that over 7% of its readers, and one third of website visitors, are male, Cosmo has decided to launch a CFG (Cosmo for Guys) app on the iPad.
The California Milk Board’s controversial ads that used PMS to sell milk have been taken down following a largely negative reaction by those who claim the ads are sexist and insulting.
Berger paints have created the ‘man space’ in response to what they call a “war against space”- where the home is overtaken by women, and men are struggling to find a space of their own.
Two makeup ads in the UK have been caught retouching (what’s new there?) but this time, the ads have been banned for grossly exaggerating what the cosmetic products were capable of, a move that has many hoping this may end the era of unrealistic images being portrayed as the norm.
In their fight to overturn the oppressive and outdated laws banning women driving, the ladies of Saudi Arabia have turned to social media sites such as facebook and twitter to aid their cause.
In Germany, the women’s soccer world cup is just about to begin, and for the first time the public, as well as advertisers and TV stations, are paying much more attention, thanks to a marketing strategy highlighting the players’ sex appeal.
The New Ford Territory has been released, and realising that SUVs are cars typically appealing to women, Ford have created an ad which ticks all the boxes for women viewers- they are emphasising features they know women want, they are using a protagonist women can relate to, and they are cleverly employing techniques they know work well on women.
Two ads have garnered much media interest in the past week- for all the wrong reasons. The first is an American Yoplait ad which features a woman anguishing over whether she should be “allowed” to eat a cheesecake, which has been pulled off air for normalising behaviour commonly experienced by those with eating disorders. The other is closer to home- a campaign for tween clothing brand Supre depicting a young, topless girl in the brand’s Jeggings (a cross between jeans and leggings), banned for being far too sexual for the brands consumer base.
It is common knowledge that women lie awake at night, dreading the moment when one day, when we least expect it, we may be forced to use a public toilet! The horror! Thankfully, Safe 4 U have the answer in the form of a lipstick-sized antibacterial spray easy to carry around with us just in case that horrible moment strikes.
The New York Times, one of the most influential newspapers in the world and online, have just announced their new editor- Jill Abramson, the first female to run the paper in its 160 year history.
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