Women are a largely untapped market when it comes to beer sales, but Carlsberg want to change that, introducing their new Copenhagen Beer, designed to appeal to the “modern” woman.
Seems like Dove can’t do many things right lately- their underarm beautifying deodorant was widely perceived as a marketing ploy to make women feel self-conscious and awkward about a new region of their body, and now their ad for a new skin cream has been labelled implicitly racist.
After the comment by a Canadian police officer that women should avoid “dressing up like sluts” if they don’t want to be raped, women have responded by organising ‘Slutwalks’, protests where women march in their “slutty” clothes, demanding an end to the victim-blaming mentality behind rape.
PR firm Marina Maher Communications (MMC) has just released the results of an study of theirs, which reveals that the most influential women (dubbed Influence-Hers) are themselves the group most susceptible to media influence, especially when it comes to celebrity and expert endorsements.
Rumours abound that phone company Verizon wireless are set to create an Android smartphone, the HTC Bliss, targeted specifically at women.
…but not in the way you may think. This time there are no girls in short golfing skirts, no naked female golf pros in a bath full of golf balls, this time the gentlemen are doing their part to entice new players into the game.
This video shows yet again what we have already had ample reason to suspect, that social media is not just a fad. It has completely reshaped the way we use the internet, as well as our daily lives and habits
After a study conducted by Unilever revealed that 93% of women find their armpits unattractive, Dove have launched the “ultimate go sleeveless” campaign, with a range of deodorants which condition armpits to make them ready to be bared in just five days.
A new magazine has piqued the interest of news websites worldwide; it has confused and perplexed us, as well having shocked and disturbed us. It’s called “Al Shamika”- which translates roughly as “the majestic”, and it has been heralded as a “cosmo-style” magazine for the women of Al Qaed
It seems that Australian brands are finally cottoning on to the pulling power of blogging mums.
Kleenex’s website aimed at blogging mums has well and truly taken off, with new content added daily on a wide range of subjects from health, the home, cooking, and parenting advice.
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