New research, detailed on techcrunch.com, confirms what we have already known about women online- they outnumber men in social media and engage heftily in online shopping. But little did we know the true extent of how much women contribute to both the activity and the profits of both social media and e-commerce websites, undoubtedly two of the biggest growing spheres of the internet, with new data revealing their contribution is much more significant than expected.
Minister for Sport Kate Ellis drew attention to some interesting statistics recently in the punch- that while men account for 81% of all sport coverage on television news, women only account for 9%. The other 10% of air time is devoted to horses. Horse racing garners more attention than all of the women’s sports combined
Underwear brand Triumph are launching a new line of shapewear, but its not only aimed at reshaping bodies, but reshaping how women see themselves and define their bodies.
Barbie announced on Valentine’s day that she would be getting back together with former flame Ken, after having been separated for the past 7 years. Whether you think the decision is romantic, an affront to Barbie’s newfound independence and empowerment, or really just don’t care; you have to hand it to Mattel for embracing modern marketing techniques in order to revitalise this iconic brand.
Insurance company Australian Unity has recently launched a campaign aimed at tapping into a younger, female market by creating a blog for a personality called “Zoe” who updates her blog, hosted by Australian Unity, on matters of daily life and how the company can help make her life easier.
Women read nearly twice as many books a year than men, but men purchase nearly 60% of all IPads and other similar tablets-despite many predicting that the multi-functionality of tablets would appeal most to women. Maybe the gender imbalance will even out over time, but will women still be avid readers now that the book frontier has gone digital?
Facebook, a website that has permeated nearly every corner of the internet (now letting us “like” articles and blogs anywhere), and which has changed the way we network and communicate, is now set to change the way we shop as well, with shopping directly on Facebook being taken up by more and more retailers.
It has been hard to miss the new Diet Coke “Love it Light” ads gracing the bus stops of Sydney over the summer- which feature lollipop headed, stick thin dolls explaining the benefits of Diet Coke in a language that any girl can understand- by comparing it to shopping of course!
A recent study by Cone research company has revealed that when it comes to cause marketing, a trend set to grow even further in the new year, it is mothers who respond the best.
This ad for Mrs Macs Pies was recently released with the tagline “lean meat, crusty on top”- and has polarized those on different sides of the gender divide.
