Communication Strategy

The brief
To extend  That’s Life!’s community presence  on a weekly basis.

Our approach
We created the Random Acts of Kindness campaign, utilising the Gordon and Gotch merchandise team to randomly give $100 to a reader every week, take their photo and send into the magazine for publishing.

The results
52 weeks of CRM for That’s Life!, communicated via the magazine that created good will amongst news agents and readers.